As a curious UX Researcher and lifelong student of human behaviour, I believe technology should be a support, not a burden.

I'm committed to finding deeper ways to understand what people truly need. Here is the philosophy that drives my research:

• 🧠 Investigating Cognitive Load — People are already juggling a million things; their tools shouldn't add to the noise. My goal in research is to identify points of mental friction. I advocate for leveraging cognitive and social distribution — finding ways the system and the community can share the mental effort, rather than placing the entire burden on the user.
• ⚖️ Championing Ethical Tech — I firmly believe that good research is inherently ethical. I advocate for design decisions that respect user privacy, autonomy, and well-being. By deeply understanding user needs, I help teams avoid dark patterns and build solutions that are genuinely helpful, accessible, and honest.
• ✨ Inspiring Serendipity & Joy — I don't just want to find out what's broken; I want to discover what brings people joy. By delivering empathetic, nuanced insights, I empower my teams to create moments of serendipity — those delightful interactions that make users feel deeply understood and build lasting product loyalty.